Public Relations

ALL-INCLUSIVE BULLDOG PR PACKAGES

Bulldog Communications offers a number of all-inclusive public relations packages to help companies unleash success. These include:

“SMART PUP” Starter Program / One Time Charge: $1,500
— 3-month strategic plan (including PR objectives, strategies, tactics, etc.)
— Development of initial media database
— Writing, pitching and placement of 1 press release
(can be on any newsworthy topic— new product, new partnership, corporate event, etc.)
— Follow-up to maximize placements
— Complete report including: links to all the published placements for the release; how to utilize the placements in social media and on your website; all activities performed for the month; and outlining all possible activities for the next month (should you decide to advance to a full program).


“TERRIER” Tier One Package $2,000/month
A monthly engagement package that includes:

— 12-month strategic plan (including PR objectives, strategies, tactics, etc.)
— Development and ongoing maintenance of media database
— Corporate news program: writing, pitching and placement of up to 1 press release per month
— Writing, pitching and placement of 2 articles (one every 6 months)
— Follow-up to maximize placements
— Editing, repurposing and placement of up to 2 existing or client-provided articles
— Researching editorial calendars and pitching appropriate material
— Full monthly reporting with links to media placements


“WORKING DOG” Tier Two Package $3,500/month
A monthly engagement package that includes:

— 12-month strategic plan (including PR objectives, strategies, tactics, etc.)
— Development and ongoing maintenance of media database
— Corporate news program: writing, pitching and placement of up to 2 press releases per month
— Writing, pitching and placement of 3 articles (one every 4 months)
— Follow-up to maximize placements
— Editing, repurposing and placement of up to 4 existing or client-provided articles
— Researching editorial calendars and pitching appropriate material
— Full monthly reporting with links to media placements
— Proactive story or “issue” pitches
— Social media program (includes: design, writing and launch of new social media pages such as Facebook, Twitter and LinkedIn; monthly content schedules; regular unique content posting; monthly analytics reports)
— Electronic press kit writing and design


“BEST IN SHOW” Tier Three Package $5,000/month
This fully custom-configured program includes everything that is in the WORKING DOG package plus other tactical elements to meet your company’s unique marketing goals and business objectives. These additional program elements can include:

— Trade show/conference PR support (includes setting up a schedule of press meetings; creation and distribution of email pitch, and much more; can include on-site attendance/supervision for an additional daily charge)
— Analyst relations
— Awards program (identification of consumer and trade award opportunities; completion and submission of award entries);
— Print and/or digital advertising campaigns
— Video writing and production
— Speaking opportunity program
— Media training and much more

EXTRA TREATS Many additional elements can be added to a Tier Two or Tier Three package on an a la carte basis. Inquire for details!


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